I thought this link I got from my email from the Body Shop is an interesting example of the market planning process because they let their customers in on it. Here, they're creating a new poster to put in stores and they asked their customers to vote on it instead of trying to pick one inside the company. This appears to be the end of an operational planning step as they launch a new product inside the same market, hoping to expand to their customers that rely heavily on organic products, even in body care.
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