Marketing research is essential for any company looking to sell any product, especially one for a long time. I recently got a survey in my email box from Victoria's Secret. This picture is of a different survey, but they are an example of a company that does a lot of marketing research. The latest survey I took asked questions about my demographics as well as what other stores I shopped at, if I felt Victoria's Secret prices were fair and how much I shopped at Victoria's Secret compared to other lingerie stores. The survey also asked other questions, but I really liked it because oftentimes if you take a survey from a company it's not very helpful. For example, I was watching a tv show on hulu and if I took a survey I could watch the show commercial free. I took the survey, but after I would answer they would writie on the bottom "hint: move the arrow to the right." This is clearly skewed. The Victoria's Secret survey was much more informative and made me think as a consumer as well as helped them out.
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