Introduction to Marketing

These ads are a good example of the evolution of marketing.  The first video was from the 50s when marketing was a brand new concept.  The second is a current Mr. Clean commercial.  Mr. Clean is still featured in the commercial, and in some of the newer ads the song is still there, but the ad has changed a lot.  The newer ad is much shorter suggesting that they understand that people have a short attention span for ads. Also, the old ad was animated and didn't show real people using the product.  The second relies strongly on testimonial with a woman that seems like a housewife demonstrating all the ways the Mr. Clean magic eraser cleans instead of just listing them out like the first one.