An interesting attempt at target marketing I thought of is car dealerships and loaner cars. When you first buy a new car, they give you whatever loaner cars they have, sometimes not even the same make. However, if you're still bringing your car in for service once it hits about 4 or 5 years old they start giving you a newer model of the car you have or a one step up upgrade. My mom experienced this with Toyota. I thought it was an interesting attempt at marketing that was targeted toward people that are hopefully brand loyal. By showing you the newer model of the cars, they hope you'll buy it from that brand and dealership again.
No comments:
Post a Comment