I think that the Winter Olympics is a good current example of business to business marketing because of the massive marketing that happens for an olympic event. Not only does the 2010 Olympics advertise Vancouver as a place for businesses to move to, but also the Olympics involves sponsors and athletes who are themselves a business as their primary means of living is through endorsements. There's also a lot of clothes and gear for the Olympics that i'm sure was marketed toward companies in Vancouver leading up to the Olympics.
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