Saturday, February 27, 2010

Target Marketing Strategies


An interesting attempt at target marketing I thought of is car dealerships and loaner cars.  When you first buy a new car, they give you whatever loaner cars they have, sometimes not even the same make.  However, if you're still bringing your car in for service once it hits about 4 or 5 years old they start giving you a newer model of the car you have or a one step up upgrade.  My mom experienced this with Toyota.  I thought it was an interesting attempt at marketing that was targeted toward people that are hopefully brand loyal.  By showing you the newer model of the cars, they hope you'll buy it from that brand and dealership again.

Thursday, February 25, 2010

B2B Marketing


I think that the Winter Olympics is a good current example of business to business marketing because of the massive marketing that happens for an olympic event.  Not only does the 2010 Olympics advertise Vancouver as a place for businesses to move to, but also the Olympics involves sponsors and athletes who are themselves a business as their primary means of living is through endorsements.  There's also a lot of clothes and gear for the Olympics that i'm sure was marketed toward companies in Vancouver leading up to the Olympics.

Saturday, February 6, 2010

Ch. 5 Consumer Behavior



Chapter 5 talks about consumer behavior and why we buy the things we do.  The discussions in class reminded me of this commercial where a woman (presumably a mother) is looking for a frozen pizza. This ad attempts to mirror how a conscientious woman would shop for groceries and uses voiceover to show what's going on in her head.  The company tried to do your usual shopping process for you ahead of time so when you go to the store looking for a frozen pizza you can go straight to theirs instead of looking at all the pizzas and all the ingredients and deciding for yourself.  In addition, this ad also points out how other brands of pizza may be unhealthy and artificial, but theirs is not.  This is a smart ad because food is a need and something that many people are very concerned with, especially parents who are the ones most likely to be buying frozen pizza besides college students that go straight for the cheapest brand most likely without regard to ingredients.

Saturday, January 30, 2010

Chapter 4: Marketing Research

 

Marketing research is essential for any company looking to sell any product, especially one for a long time.  I recently got a survey in my email box from Victoria's Secret.  This picture is of a different survey, but they are an example of a company that does a lot of marketing research.  The latest survey I took asked questions about my demographics as well as what other stores I shopped at, if I felt Victoria's Secret prices were fair and how much I shopped at Victoria's Secret compared to other lingerie stores.  The survey also asked other questions, but I really liked it because oftentimes if you take a survey from a company it's not very helpful.  For example, I was watching a tv show on hulu and if I took a survey I could watch the show commercial free.  I took the survey, but after I would answer they would writie on the bottom "hint: move the arrow to the right."  This is clearly skewed.  The Victoria's Secret survey was much more informative and made me think as a consumer as well as helped them out.

Saturday, January 23, 2010

Week 2: Market Planning Process



I thought this link I got from my email from the Body Shop is an interesting example of the market planning process because they let their customers in on it.  Here, they're creating a new poster to put in stores and they asked their customers to vote on it instead of trying to pick one inside the company.  This appears to be the end of an operational planning step as they launch a new product inside the same market, hoping to expand to their customers that rely heavily on organic products, even in body care.

Monday, January 18, 2010

Introduction to Marketing






These ads are a good example of the evolution of marketing.  The first video was from the 50s when marketing was a brand new concept.  The second is a current Mr. Clean commercial.  Mr. Clean is still featured in the commercial, and in some of the newer ads the song is still there, but the ad has changed a lot.  The newer ad is much shorter suggesting that they understand that people have a short attention span for ads. Also, the old ad was animated and didn't show real people using the product.  The second relies strongly on testimonial with a woman that seems like a housewife demonstrating all the ways the Mr. Clean magic eraser cleans instead of just listing them out like the first one.